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Press Coverage
The independent minds and unique solutions of Abeceder have attracted the attention of the press, television and radio.

Abeceder in the Yorkshire Post - 29-04-2010
A Yorkshire HR management firm has received a major boost by winning an expanded contract to distribute workplace safety products featuring characters from The Simpsons.

Abeceder has agreed an open-ended deal with SafetyWorld to provide workplace safety awareness programs and products. The Leeds-based firm began working with SafetyWorld four years ago.

Now Michael Millward, the founder of Abeceder, wants to take the The Simpsons Safety through Awareness, Focus and Education (SAFE) to more foreign countries and will add Spanish and French versions this year.

The project consists of a series of posters and safety education products featuring characters from the popular cartoon.

"It is exactly the type of innovative workplace education program that complements the blended learning solution provided by Abeceder. It is an extremely effective device and it gets the point across. We want to expand the work we do overseas."

Renewing its deal with SafetyWorld, which provides workplace safety awareness programs and products and has a major presence in Canada, comes after Abeceder began selling SAFE in Australia, the Middle East, Africa and Asia to industries ranging from oil exploration and refining to hotels, charities, universities and government departments.

Its reseller network in Britain and Ireland includes Agencybods, All Signs, ARCO, Heartbeat Safety, the Royal Society for the Prevention of Accidents, Safety Media, Safety Shop and Signs and Labels.

The new distribution agreement will see Abeceder add more safety topics to its Simpsons product line and launch SAFE Work, designed to help small employers with safety meeting outlines and quizzes and staff handouts.

SAFE Start, a subscription safety education program delivering resources to the managers every month, will be targeted at larger firms.

Mr Millward added:

"Despite some personalities taking regular pot shots at safety in recent years, employers do take their safety responsibilities seriously, and employees recognise the importance of working safely. Increasing the formats in which SAFE Program is available will enable a wider range of employers to provide structured but enjoyable learning."

Hugh Owen, chief executive and president of Owen Media Partners, the parent company of SafetyWorld, said: "SafetyWorld and Abeceder will continue to work together to provide customers with cost effective safety education resources.

"Safety education reduces the risk of avoidable workplace injuries and lowers companies' insurance costs. Reducing injuries is one of the most essential investments any company can make."

To view this story on the Yorkshire Post website please use the Abeceder web link

The Yorkshire Post

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